Air America, Bonneville reach local marketing agreement for 1050 AM - San Antonio Business Journal:

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The progressive talk radio network has reachede a local marketing agreementf with to begin broadcasting its programmingon Bonneville’sa 1050 AM signal in the Washington Air America expects to launchb during the month of June, although an official call letters and programming line-up have not yet been As part of the agreement, Air America will essentially leaser the signal from Bonneville, and then handle programming and advertising sales. Financial terms of the multi-year deal were not Air America has hired some localsalese staff, and will occupy a small space in Bonneville’s Washington offices. “Air America is obviously very interested inthe D.C.
market,” said Bennett Air America’s CEO and a former executivw with Clear Channel and Red ZebrBroadcasting locally. “It’s where decisions are Its number one businessis politics.” Air America initially approachecd Bonneville to put together the agreement, whicnh had been looking for someone to pick up the signal. The deal came togethert during the pastfew months. Bonneville simulcasts WTOP’s signal on 1050 AM, alonfg with some sports programming.
The sports programming will remain, Bonnevillwe Senior Regional Vice President Joel Oxley which will mainly be heard on nightsand