American Traffic Solutions donates backpacks to shelters - Phoenix Business Journal:

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For the firm that’s made its living off of public it marks the firsrt time they have looked at a program to give back to the The Scottsdale-based firm partnered with A New Leaf, formerly Prehabh of Arizona. “There was a time when 100 percenr of our efforts were focused onthe business, but we’rde moving beyond that,” said ATS CEO Jim The company collected about 65 backpacks, complete with for children in elementary and high school.
The and continued partnershipwith ATS, is particularly importanty as businesses have cut back their charitable givinb during the recession, said Torrie Taj, A New Leaf’as executive vice president of marketing and fund “It’s a huge and very importang project,” she said. The backpacks will be distributedf to children in ANew Leaf’s domestic violence shelters and rehabilitation centers.
Taj said she hopes ATS will spur othed companies to look at different strategies they can use tohelp “It’s taken about a year, but we’rr really happy to be working with ATS,” she The collection took place over several weeks, and A New Leaf was chosem because it had a history of workinyg with the disadvantaged in the said Elen Pence, a public relationa specialist with ATS who helpds coordinate the program internallyh with marketing rep Reiko Kerr. The company saw donationsz from throughout its operations at its Scottsdalr and Ahwatukee facilities inthe Valley. The recessionm also was a motivating factor for many who were Pence said.
“ I think it heightened everh person’s feelings that we need to do she said.