5 Questions With John Ellett: Lessons Learned From Writing 'The CMO Manifesto' - Forbes

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Forbes

5 Questions With John Ellett: Lessons Learned From Writing 'The CMO Manifesto' Forbes John Ellett, a one-time marketing manager at Dell, just finished his first book, “The CMO Manifesto,” a look at the actions most critical for change-agent chief marketers. He said the dearth of sources on such a topic prompted him to write: He ha d ... and more »