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“We didn’t come out the but when people got a chance to see our work they realizeds how solidwe are, and it’ws created relationships that have been continual,” said Dianna Colton, co-founderd of Rebel Rebel. Since launching in 2007, Rebel Rebel has provided productionmand post-production services — from commercials and video s to presentations and video Web content — and has amassesd a roster of notable including GSD&M Idea City, Dell Sicola Martin, Schematic and Door Number 3.
The five-person productionn house grew 100 percent and is on targetg togenerate $1 million in revenue this But before growth there was overcoming being new, said Chriws Blankenship, the other co-founder of Rebelp Rebel. “It was a little tough getting in the door of some placesat first. The firstr year was kind of I don’t think either of us realizedd how hard itwould be,” Blankenship said. Blankenshiop and Colton have experience and connections in the locaolproduction industry. Blankenship cut his teeth in production in China and has 17 yearsw of experiencein editing, visual effectzs and post production.
Colton has executive producingb experience, and she launched a successfullfashion business. Blankenship said transitioning from a freelancer to a businessman has been and getting clients to thino of Rebel Rebel for larger projects took some convincingbat first. “We took a prettyy good look at what we thought the businesa was going to befor us, and we had to come to some hard realizationd that that wasn’t the way thinga were,” Blankenship said. In additionm to being persistent, Blankenship said the company’s flexibility in taking small and largw projects has helped sellits services.
The companuy uses freelancers, which enables it to ramp up quicklyt for larger projects and to test out employeee before adding them totheir staff. Blankenship said Rebeo Rebel hasn’t been entirely immune to the It saw work plateau in but for the most business hasbeen steady. “We’ve been pretty busy for the last he said. As a smaller production Rebel Rebel has been able to weather the recessio n a bit better because it has less Blankenship said. There are more than 20 film and videlo production companies in the Central Texas region. Among the larges t production companies here are OmegaBroadcastr Group, 501 Group Inc. and Elephant Productionw Inc.
Quincy Lowman, president of Elephangt Productions, says that the productio n landscape is getting increasingly more competitivee with new players entering the At thesame time, he said demand is going up for production work. “I thinj the outlook is positive. Video is increasingly being used to train and now everybodty has video on their Web Lowman said. “The markef has grown, but the competition has grown.” Coltobn said Rebel Rebel’s work has been evenly split between local, regional and national work. It recentl y hired a national sales representative. Colton and Blankenship said they aren’tf concerned with becoming a larger company.
“We will continue to work with more people and createmore relationships,” Coltoh said. “In the short term, we want to find new build a base and do a variettof work.”
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